The legal consumer journey has fractured. Clients increasingly use AI tools and broad search to learn about legal issues, then pivot back to Google Maps, reviews, and direct phone calls when it is time to hire.

In fact, 58.5% of legal searches now end without a website visit, meaning critical judgments are made entirely on the search results page itself. Visibility alone is no longer enough. Firms are being qualified or disqualified based on reputation signals, visual trust cues, and perceived legitimacy before their site is ever opened.

Download your free copy of the 2026 Legal Consumer Choice Report, and learn the following timely market research findings:

• Why zero-click judgment is now the dominant filter in legal search and how firms are eliminated before a website visit

• How consumers use AI for research, but still rely on Google Maps and reviews to hire an attorney

• The new 4.9-star review baseline and why ratings below it quietly disqualify firms

• Why intake is no longer an administrative task, but a head-to-head race decided in minutes

• The specific trust signals clients look for when verifying whether a firm is “real” and credible

Complete the form to gain instant access and find out how clients are finding and hiring attorneys today.