Around 77% of consumers own a credit card, making them a critical product offering to members across all generations and the credit score spectrum.
Download the report for answers to these key questions:
- What types of credit cards are preferred by consumers?
- Do cardmembers spend more on general-use or co-branded cards?
- What factors sway consumers to choose one card over another?
Explore additional data on consumer card type preferences, drivers that impact usage, and trends by demographic in the full report.
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