Financial planners are talking about the Great Wealth Transfer, but few are addressing what determines who wins it. In this episode of FPA LIVE, Dr. Barbara Provost, EdD, and Maggie Nielsen, MBA, partners at Purse Strings, argue that the real opportunity isn't the transfer of assets; it's the transfer of relationships that happens years before any money changes hands. Most planners wait for an inheritance, a liquidity event, or a spouse's death to start building that relationship, by which point the decision is usually already made. Barbara and Maggie offer immediate ideas: how to spot relationship gaps before they become asset losses, what questions to ask both spouses at your next appointment, and how to build trust before widowhood, divorce, retirement, or inheritance shifts who's making the decisions.