Most financial planners know they should be building their media presence. Very few know how to do it, or where to start. In this episode of FPA LIVE, we're joined by Jeff Judge of Chesapeake Financial Planners, an FPA member who has turned his participation in FPA MediaSource into something most financial planners only dream about. In just three months, Jeff has been quoted in 97 articles across 23 media outlets, including MarketWatch, CNBC, Barron's, Bloomberg, Forbes, the Wall Street Journal, and Reuters, among others. We talk about how he got started, how he approaches the media queries that come in, how he's leveraging the exposure to build his practice, and what the real ROI looks like for a planner who commits to showing up. If you've ever wondered whether FPA MediaSource is worth your time, Jeff's answer is hard to argue with.