The media landscape has changed dramatically. Newsrooms are smaller, deadlines are faster, and the competition for a journalist's attention has never been more intense. So how does a financial planner break through? In this episode of FPA LIVE, we're joined by Jim Pavia, former senior editor of CNBC's personal finance team, for a candid conversation about what's really happening inside today's media world and what it means for financial planners who want to be part of it. Jim has spent decades on the other side of the pitch—reading them, ignoring them, and occasionally acting on them—and he's going to share what works. From understanding how journalists think to building relationships that last beyond a single story, this is the inside track on turning media from a mystery into a meaningful part of how you grow your practice and your reputation.