In this conversation, we talk Kalli Fedusenko, founder of The Kalli Collective, about how video can be a powerful tool for building trust, engaging clients, and differentiating your practice. We discuss why video matters, how to create and implement impactful content, and ways to maximize your video strategy—especially through your website—for long-term success. Whether you're new to video or looking to refine your approach, this episode provides actions you can take today.