When the State Bar of Texas was looking for a new lead generation program to meet its sponsors' demands, it found a solution that:

• Created a recurring non-dues revenue stream without straining its internal resources.

• Required no new investment in staff or technology.

• Provided additional value to members by offering more than 160 new resources targeted to members' professional needs and interests.

• Addressed the needs of existing sponsors while also attracting advertisers it had never worked with before.

Here's how they did it!