Title: Crafting Effective Advertising Campaigns
Objectives:
- Explore the role and importance of advertising within the promotional mix.
- Understand different types of advertising media and their suitability for various marketing objectives.
- Apply creative thinking to develop an advertising storyboard for a selected product.
Age Level: Early/Late Secondary
National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Advertising.
Materials:
● Whiteboard, markers
● Laptops or tablets, internet access
● Storyboard templates and art supplies (pens, pencils, markers, paper)
● Handouts detailing different advertising media
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