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Complimentary Guide
The Association Event Design Playbook
Talkadot | Association Leadership Coalition, August 2026

During the summer meeting of the Association Leadership Coalition, leaders of state and regional societies of association executives came together to explore event design and how to create more impactful experiences for members. Facilitated by Arel Moodie, the conversation sparked problem-solving, idea sharing, and practical lessons from peers across the country.

  • Learn the four Value Stages that drive attendance, and how to design for all of them

  • See real audience data from 1.5M+ pieces of feedback across 41,000+ events

  • Walk away with a repeatable audit tool and journey map to evaluate your own agenda, stage by stage

  • Explore five predictions on where the association industry is headed by 2030, and what that means for your event strategy

Stop Designing Events People Should Attend. Start Designing Ones They Won't Miss.

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