For REALTORS®, all marketing is personal—their personality, after all, is part of their value proposition. But that’s not to say that REALTORS® should handle all their marketing personally.
So what’s the secret to balancing successful marketing with the other needs of a thriving real-estate practice? For many REALTORS® and agencies, the solution is to outsource at least some aspects of marketing.
- Use marketing vendors to add polish and capability
- How do you know if outsourcing is worth it?
- Mix and match
For the REALTORS® who find a way to incorporate a winning marketing plan into a healthy overall business strategy, the payoff can be enormous.
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