Drive Insurance Program Engagement with Franklin Madison
Our diverse suite of consumer insurance programs – supported by comprehensive, data-driven marketing strategies – helps you connect them with the peace of mind they need.
Consumer Insurance
We bring your consumers the best insurance offerings that protect them and their well-being.
Direct Marketing
Digital, direct mail and more – we know the smart, strategic way to reach people.
Data Services
We use “big data” to drive big decisions that drive real results.
Program Administration and Servicing
We’ll take care of everything, so you can focus on your core business.
Ready to Market Insurance?
Resources
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White Paper
Wednesday, July 30, 2025 Franklin MadisonThe #FinTok Phenomenon
Gen Z and Millennials are rewriting the rules of financial engagement—and they’re doing it on TikTok. With over 4.7 billion views, #FinTok isn’t just a trend—it’s changing the way younger consumers learn about, evaluate, and purchase financial products. -
White Paper
Friday, July 25, 2025 Franklin MadisonWe Need to Talk About DAD: The Dormant Accounts Dilemma
How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty -
White Paper
Wednesday, July 9, 2025 Franklin MadisonYour Customers Have Insurance Gaps—Are You Letting Someone Else Fill Them?
Did you know that roughly 50% of Americans are underinsured or completely lack essential coverage? That means half of your consumer base could face financial devastation due to an unexpected event—whether it’s a medical emergency, a car accident, or identity theft.
Testimonials
See what our customers are saying about us.
Meet Our Team
Stephen King
Vice President, Sales and Strategic Partnerships
Erin Allen
Vice President, Insurance Distribution and Market Strategy
Susan Pavloff
Vice President, Client Success Team
About Franklin Madison
An industry leader with over 55 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance engagement and solutions through its brand partners. Franklin Madison helps generate increased loyalty and revenue for more than 3,500 financial institutions. For more information, visit franklin-madison.com or follow us on LinkedIn.
