Resources
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Guide
Wednesday, June 3, 2026 Marketing General Inc.Rewriting the Membership Growth Playbook for 2026
This guide previews early survey insights and explores what they mean for association marketers, and how leading organizations are already rewriting their playbooks to compete, connect, and grow in a far more demanding environment. -
Guide
Wednesday, April 29, 2026 Marketing General Inc.The Metrics That Drive Membership Growth: How to Evaluate and Report on Your Membership Program
This guide gives you the core formulas and benchmarks used by leading associations to evaluate performance and make smarter marketing decisions. -
Guide
Friday, March 20, 2026 Marketing General Inc.Fixing the Value Proposition Problem: How AI Can Help Associations Spark Action
This guide outlines a clear, AI-supported process to transform your messaging into something more compelling: a focused, emotionally resonant value proposition that speaks directly to the hearts and minds of your members and prospects.
About Marketing General Inc.
Marketing General is a full-service marketing agency that focuses 100% on helping associations grow revenue. Our competitive advantage is that we help associations develop best practice strategies AND we execute those strategies on behalf of the association. We focus on growing membership, conference attendance and certification program participation.
jdarling@marketinggeneral.com
5712838174
625 North Washington Street, Alexandria, VA 22314
