Enhanced Leads Webhook

Enhanced leads are pushed to a webhook URL you provide, once a lead has been enriched.

Setup Instructions

Enhanced Leads Are Available As Part Of A Premium Tier.

Please contact your sales rep for additional information on how to sign up.

When you have set up the endpoint to receive the enhanced leads for all of your landing pages, please share that with your sales rep. You will also need to determine if you want lead notifications to be resent when enhanced lead comes in successfully. If you choose this option, the same people who were originally notified of the lead will be notified again.

Additional Information

Webhook Schema - Enhanced Leads

Enhanced Lead Webhook Payload

This is the schema of the JSON payload delivered to your configured webhook URL when an enhanced lead is finalized.

Response Schema

Original Lead

id: Integer

ipAddress: String

data: Object (key/value pairs from form submission)

date_created: String (Y-m-d H:i:s)

utm_medium: String

utm_source: String

utm_campaign: String

Enhanced Lead Details

firstName: String

lastName: String

fullName: String

title: String

department: String

seniority: String

email: String

email1: String

email2: String

email3: String

personalEmail: String

contactPhone1: String

contactPhone2: String

contactPhone3: String

companyPhone1: String

companyPhone2: String

companyPhone3: String

company: String

companyIndustry: String

companyDescription: String

companyFounded: String

companyStaffCount: String

companyStaffCountRange: String

companyAnnualRevenue: String

companyRevenueRange: String

lIProfileUrl: String

companyLIProfileUrl: String

website: String

companyDomain: String

contactLocation: String

companyLocation: String

Resource

id: Integer

title: String

slug: String

Partner

id: Integer

name: String

domain: String

Sample Webhook Payload

    {
        "originalLead": {
            "id": 123456,
            "ipAddress": "192.168.1.1",
            "data": {
                "email": "user@example.com",
                "first_name": "Jane",
                "last_name": "Doe",
                "company_name": "Acme Corp"
            },
            "date_created": "2025-01-15 14:30:00",
            "utm_medium": "email",
            "utm_source": "newsletter",
            "utm_campaign": "q1-campaign"
        },

        "enhancedLeadDetails": {
          "firstName": "Jane",
          "lastName": "Doe",
          "fullName": "Jane Doe",
          "title": "Director of Operations",
          "department": "Operations",
          "seniority": "Director",

          "company": "Acme Systems",
          "companyIndustry": "Software",
          "companyDescription": "A mid-sized SaaS company providing workflow automation tools.",
          "companyFounded": 2014,
          "companyStaffCount": 275,
          "companyStaffCountRange": "201-500",
          "companyAnnualRevenue": 42000000,
          "companyRevenueRange": "25M-50M",

          "email": "jane.doe@acmesystems.example",
          "email1": "jane.doe@acmesystems.example",
          "email2": "jdoe@acmesystems.example",
          "email3": "jane@acmesystems.example",
          "personalEmail": "jane.doe@examplemail.com",

          "contactPhone1": "+1-555-201-4837",
          "contactPhone2": "+1-555-201-4838",
          "contactPhone3": "+1-555-201-4839",

          "companyPhone1": "+1-555-800-1200",
          "companyPhone2": "+1-555-800-1201",
          "companyPhone3": "+1-555-800-1202",

          "website": "https://www.acmesystems.example",
          "companyDomain": "acmesystems.example",

          "lIProfileUrl": "https://www.linkedin.com/in/jane-doe-example",
          "companyLIProfileUrl": "https://www.linkedin.com/company/acme-systems-example",

          "contactLocation": "Small Town, NY, United States",
          "companyLocation": "Big Town, NY, United States"
        },
        "resource": {
            "id": 789,
            "title": "Resource Title",
            "slug": "resource-slug"
        },
        "partner": {
            "id": 42,
            "name": "Partner Name",
            "domain": "partner.com"
        }
    }