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Podcast
Associations Can (and Should) Advertise on TV in 2024!
Tuesday, January 23, 2024 Marketing General Inc. A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
Research / Report
The 2023 Membership Marketing Benchmarking Report
Thursday, January 11, 2024 Marketing General Inc. MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.
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