The healthcare benefits landscape continues to evolve.

Rising premiums, artificial intelligence, changing workforce expectations, increased competition, and ongoing market consolidation are creating new challenges for brokers and consultants. At the same time, these trends are opening the door to new opportunities for growth and differentiation.

This practical guide explores the key forces shaping the benefits industry in 2026 and provides actionable insights brokers can use to stay ahead of the curve.

Inside, you'll learn:

• How AI is transforming underwriting, claims processing, customer service, and decision-making

• Why customer experience is becoming a critical differentiator in benefits consulting

• Strategies for responding to rising healthcare costs and premium increases

• How MERPs can help employers contain costs while maintaining valuable benefits

• Ways smaller brokerages can compete in an increasingly consolidated marketplace

• Emerging workforce trends that are changing benefit expectations and plan design

For brokers serving employer groups, understanding these trends is essential to delivering greater value, strengthening client relationships, and identifying new opportunities for growth.

Gain practical insights into the trends, technologies, and strategies that can help you stay competitive in the evolving benefits marketplace.

Download the guide to explore the strategies shaping the future of employee benefits.