Millennials and Gen Z now make up the majority of the workforce, and their expectations around employee benefits are reshaping employer priorities.

Today’s employees are looking for more than traditional coverage. They want flexibility, mental health support, personalized healthcare experiences, professional development opportunities, and benefits that align with their lifestyle and values.

For brokers and consultants, this creates both a challenge and an opportunity.

This guide explores the benefits strategies employers are using to better engage younger workers while balancing rising healthcare costs and retention pressures.

Inside, you will learn:

• The top five benefits younger employees value most

• Why flexibility and mental health support have become essential

• How employers can improve healthcare accessibility and utilization

• Strategies to increase employee engagement with benefits year-round

• How technology and personalization influence benefits satisfaction

• Practical ways brokers can help clients build stronger workforce value propositions

The guide also highlights how healthcare communication, digital access, and customized reimbursement strategies can improve employee experience and support long-term retention.

For brokers competing in today’s market, understanding what younger employees expect is becoming critical to winning and retaining business.

Download the guide today and learn how to help clients build benefits strategies that resonate with the next generation workforce.