Business course content often focuses on for-profit organizations. However, other types of businesses exist. Students need to be exposed to various types of businesses so they can choose the type of organization they wish to work for and the types of businesses they will support with their purchasing power. The findings of this study will help educators better understand the views of Millennials and Gen Z when it comes to various types of businesses.

Presenter: Dr. Ashley Hall, Stephen F. Austin State University, Nacogdoches, TX